March 25, 2017
Effort distorts value
Dan Ariely is a behavioral economist who does tons of fascinating experiments to better understand humans ability to make decisions.
SPOILER: We’re nowhere near as rational as we’d like to believe.
Check out this TEDx talk he gave a few years ago:
https://www.youtube.com/watch?v=wfcro5iM5vw
Pay special attention to the section where he talks about IKEA, origami, and kids.
Yours,
—J